Indonesia Expat

Upscale Resort Rebrands in Jakarta

Intercontinental, one of Jakarta’s most successful hotels, plans to rebrand itself to Ayana Midplaza with hopes of becoming the capital’s top destination for tourists.

This November, Ayana Resort and Spa revealed its mission to add another branch in Jakarta. Intercontinental Midplaza is set to be transformed into AYANA MidPlaza in April of next year as the hotel company looks to reintroduce the property as ‘Jakarta’s most dynamic lifestyle destination’.

According to Ayana Resort and Spa Bali’s General Manager, the company has long prepared for this project and can’t wait for the people in Jakarta to finally see it.

“The rebranding of Intercontinental Jakarta Midplaza to Ayana Midplaza Jakarta is the next significant milestone in our plans to launch Ayana hotels across Indonesia. The company is thrilled to expand their presence in Jakarta, a market in which a lifestyle brand such as Ayana has great unmet demand from guests,” said Clive Edwards in a press release.

The new Ayana Midplaza Jakarta will also adopt a similar concept from the one in Bali, which will include four signature restaurants, a wellness sanctuary and private event venues specially designed for large events like weddings and conferences. Sports enthusiasts will also be happy to learn that the property has its own golf course.

Ayana Midplaza Jakarta will be located in Jalan Sudirman, an area that is known as the popular shopping, business and dining district in the city. The five-star hotel will have 366 rooms and is a 45-minute drive away from Soekarno-Hatta International Airport.

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