APAC remains one of the world’s most dynamic and rapidly evolving hospitality regions, driven by strong travel momentum, evolving guest expectations, and continued growth in lifestyle hospitality.
According to Accor’s Q1 2026 results, Southeast Asia emerged as one of the Group’s strongest growth regions, with markets including Thailand, Indonesia, Singapore, and Japan demonstrating positive momentum.
Ennismore continues to expand its lifestyle hospitality presence across Asia, surpassing 200 hotels globally and announcing more than 35 openings in 2026, including several developments across key destinations in the region.
Lifestyle, wellness, leisure, and experience-driven travel continue to shape hospitality across APAC. Bali is strengthening its position as one of the region’s leading lifestyle destinations, while the Maldives continues to see growing demand for immersive luxury and wellness-focused experiences.
Destinations such as Phu Quoc reflect increasing demand for integrated leisure and family resort experiences, while Perth continues to attract new audiences through lifestyle hospitality and its evolving social culture.
From Bali’s Bingin, Sanur, and Ubud to Bangkok’s Thonglor district, a new wave of lifestyle hospitality is emerging across the region, reflecting the growing energy and diversity shaping the future of travel in APAC.
“The best results often come from understanding local energy, staying adaptable, and building with a long-term perspective,” by Sylvain Pasdeloup, Chief Operating Officer, Ennismore Asia Pacific.
Ennismore, Asia Pacific
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