Jakarta aims to strengthen its position as a global tourism destination with the Jakarta Nice for MICE campaign, leveraging modern digital platforms to attract international leisure and MICE tourists.
Tourism and Creative Economy Agency of the DKI Jakarta Provincial Government is striving to position Jakarta as a premier destination for leisure tourism as well as an international hub for Meetings, Incentives, Conferences, and Exhibitions (MICE). This initiative is being carried out via a modern digital campaign, utilising various Over-The-Top (OTT) platforms and popular social media channels.
The Jakarta Nice For MICE campaign, running from August until October 2024, aims to captivate a global audience through engaging visual storytelling. Andhika Permata, Head of the DKI Jakarta Provincial Tourism and Creative Economy Agency, highlighted the pivotal role of promotional videos in this campaign.
“We wanted to attract the attention of a global audience and introduce Jakarta as a tourist destination that is not only rich in culture and history but also equipped with modern integrated infrastructure, complete with MICE venues and international-standard accommodation,” Permata said in a statement to the press on Tuesday, the 24th of December.
The campaign targets not only domestic tourists but also markets across East and South Asia, including Hong Kong, Taiwan, Japan, South Korea, and India, as well as Southeast Asia, encompassing Thailand, Malaysia, Singapore, the Philippines, and Vietnam.
To ensure the campaign’s message reaches a broad audience, the Tourism and Creative Economy Agency is collaborating with leading platforms such as IQIYI, WeTV, Viu, Agoda, TikTok, and Snack Video. These platforms enable an interactive approach to promote Jakarta effectively.
“We have designed a series of digital promotion strategies to connect Jakarta’s tourism potential with a global audience, utilising various effective digital platforms,” Permata added.
Helma Dahlia, Secretary of the Tourism and Creative Economy Agency, emphasised that these achievements bolster Jakarta’s status on the global tourism map.
“We are increasingly convinced that the use of the right digital platform can have a significant impact on the development of the city’s tourism sector,” Dahlia underscored.
Moreover, Sherly Yuliana, Head of Marketing and Attractions at the DKI Jakarta Tourism and Creative Economy Agency, shared that the campaign employed a variety of advertising formats to maximise its reach and impact.
“We chose this approach so that the message could reach the audience at the right time in a captivating and relevant way,” Yuliana concluded.