Indonesia Expat

New Study Finds Indonesia’s 50 Most Valuable Brands

BrandZ has revealed Indonesia’s 50 Most Valuable Brands this year. From banking sector to food and dairy, see which brands made the cut.

The new study suggests the nation’s most valuable brands are those that have the ability to provide the ultimate experience, drive innovation and deliver quality products and services. These are the factors that make up brand value and highlight the brands’ response towards consumer confidence and spending power.

Sitting in the top five are Bank Central Asia (BCA), Telkomsel, A Mild, BRI and Mandiri. This year, the banking sector shines with four of its brands occupying the top ten list.

BCA ranked in the top spot as the bank grew its value 13 percent to US$10.5billion following its 60th anniversary. With more than 1,200 branches and 17,000 ATM centres, BCA’s commitment to digital innovations and great accessibility are the major reasons behind its success. Telkomsel came in second, growing 27 percent over the last year to US$8.6 billion. The brand’s new digital services and communications helped it rose two places on the list this year.

Food and dairy is revealed to be the industry with the fastest growth, with a value increase of 21 percent to US$3.2 billion. Indomie, Sarimi, biscuit and Roma are among the 15 FMCG brands on the list. Global brands like Sunsilk and Pepsodent also made the cut.

BrandZ also noted the rise of ‘mega brands’ which account for 57 percent of the 50 brands’ total value. Local brands are also finding more relevance with Indonesians’ flourishing sense of identity and attachment to the digital environment.

Multinational market research company Kantar Milward Brown found this is because local brands today have found ways to extensively connect with modern Indonesians, who are embracing the e-ecommerce culture more than ever.


Photo courtesy of Pixabay


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