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StarWORKS Global: Integrating Blockchain and AI Technologies to Aid Tourism

Troy Bradbury
Troy Bradbury - CEO Starworks

The tourism industry has never faced its deprivation as it has during the COVID-19 pandemic.

Having 20 years of involvement in the industry, StarWORKS Global is taking it up a further notch by developing and integrating blockchain, big data and AI technologies to help Bali’s and other worldwide favourite tourist destinations stand tall and thrive. Troy Bradbury, the CEO of StarWORKS Global, has chatted with Indonesia Expat on adopting new technologies that can help the industry in post-COVID recovery and how to take part.

Hi, Troy! Where are you from and what’s the reason behind your move to Bali?

First visited Bali over 30 years ago and immediately fell in love with the land, the people, the culture and the easy-going lifestyle. My wife and I married in the beautiful Uluwatu in 2011 and later moved to Bali with my family in 2015.

As the CEO, tell us more about StarWORKS Global.

StarWORKS Global has a rich history in hospitality and tourism, having been involved in the industry for the past 20 years. Our offering encompasses luxury villa accommodation, spa and massage, nightclub, entertainment, cafe culture, food and beverage and others, with our head office being located in Seminyak, Bali.

Currently, we are operating, integrating and upgrading our businesses with blockchain and AI technologies as we develop products and services from our Ecosystem and commercialise and introduce them into the travel, tourism, and hospitality industry via our StarONE Initiative program. We are also in the process of listing our StarX utility token (the native currency of our Ecosystem) on the LATOKEN exchange. So, we have many innovative products and services that we are excited to bring to market.

Briefly elaborate how blockchain, big data and AI technologies are used within StarWORKS.

We have a very talented team of blockchain and software engineers who are developing and integrating innovative technologies across the various products and services within our StarWORKS Ecosystem. For example, our StarX token has been developed upon the Ethereum Blockchain ERC 777 token standard. We are also integrating various technologies into our StarTRAVELLER membership-based online travel club, StarPOINTS, our blockchain-based loyalty and rewards program and many more that will bene?t the travel, tourism and hospitality industry.

What’s the significance behind the development of products and services, primarily for the hospitality and tourism sectors, using blockchain, big data, and AI technologies?

By adopting innovative and smart technologies we believe the industry will bene?t immensely, particularly with the current impact of COVID-19. Our world has changed and we need to adopt new technologies that can help the industry in post-COVID recovery. These technologies can help businesses to survive and thrive by streamlining processes, become more intuitive and competitive, offer better cost efficiencies, create new opportunities, be more sustainable and provide customers with more personalised offerings, greater value and ultimately a more enhanced experience.

Bali’s hospitality and tourism are highly impacted by the pandemic. Having an office in the island, in addition to Singapore and California, what steps are taken to aid Bali?

As we all know COVID-19 has devastated the global travel, tourism and hospitality industry, of which Bali, in particular, has been heavily impacted. Our business employs many local Balinese people and has done so throughout the pandemic. Our StarONE Initiative marketing program will deploy many of our products and services directly into the Balinese market which will, in turn, help local businesses involved in the industry to grow and build a more sustainable and prosperous future. In turn, as our business grows, we will continue to employ, train and nurture new staff.

crypto burger

Do you think blockchain and cryptocurrency should be prioritised to recover the hospitality, tourism and economy sectors worldwide?

I think a more pressing priority at the moment is for a global recovery with respect to testing, vaccinations, assistance and education so there is a semblance of “normality” again whatever that may look like in the future. Ultimately this will be the largest catalyst to help the recovery of our industry.

In saying this, no doubt blockchain, crypto and technology applications can and should be adopted to help rebuild the industry and overall economy, given the benefits they can provide. This is why now is the perfect time for us to launch our StarX token and StarONE Initiative program so the benefits for the industry are there when the world emerges from the post-COVID apocalypse. We are driven by the demand of course, which will only continue to increase in the future.

StarWORKS developed and issued the StarX token, a native currency within StarWORKS Group of business, business partnerships and affiliates based on Blockchain ERC777 token standard. How can investors jump in?

We will commence an investor funding round for our StarX token with LATOKEN in mid-August and anticipate being listed and trading on the exchange by mid-September. Our whitepaper can be downloaded from our website We are now in the process of a pre-IEO (Initial Exchange Offering) and investors can contact us at [email protected].

How do investors manage their StarX with the StarWallet?

Our StarWALLET is an ERC 20 compatible wallet where users can store their crypto assets. It incorporates a layered security program and is intuitive and easy to use. The registration process is quite easy and a video tutorial is available online at

Speaking of travelling, StarTRAVELLER, an exclusive membership-only online travel club, entrusts savings and simplifies travellers on their holidays. What are the requirements and benefits of becoming a member?

Our StarTRAVELLER travel club is a revolutionary offering in the travel and tourism industry as it offers huge savings to members and a raft of other features and benefits on an easy to use or navigation platform. These include up to 80 percent savings on hotel bookings backed by a price guarantee, options from over one million hotels and properties, integrated reward points, personal concierge, a one-stop booking platform for flights, car hire, accommodation, tours, activities, travel insurance and much more.

Even though COVID-19 has impacted our industry so heavily, there are still countries where domestic tourism is quite strong. So, for these regions, StarTRAVELLER is a great product to use now, but even more so when international travel does return. More information is available at

StarWORKS Ecosystem

We’d love to know more about your story, Troy.

I grew up in Melbourne, Australia initially having a career in architecture. My career path then changed to a sales and marketing focus, international trade and business management. I have founded several businesses over the years before joining StarWORKS. I am married to my beautiful wife Jodie who is a professional actress and we have a 9-year-old son who is quite theatrical in his own right.

Mention a fun fact about yourself.

According to my 9-year-old son, I can’t sing, beatbox or whistle to save myself. However, all seem to dramatically improve after a few Espresso Martini’s… well, at least I think so!

How can our readers get in touch with StarWORKS Global?

Readers can visit our website for more information at or email [email protected].

We are currently establishing a global network of affiliates to promote the products and services within our Ecosystem. For those interested, further information can be found at or email us at [email protected].

Thank you, Troy. Stay healthy and safe!

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