Grocery retailer Trans Retail Indonesia has officially unveiled Trans Snow World, the first indoor snow themed park in Indonesia. The Trans Snow World is located at Trans Park Juanda in Bekasi, only a few hundred metres away from the Bekasi Station.
The Trans Snow World was officially launched by Chairul Tanjung, founder and chairman of CT Corp and his wife, Anita Tanjung on 24th March. Transmart is a subsidiary of CT Corp’s Trans Retail Indonesia. The event was also attended by Peter F. Gontha, a businessman and former the Indonesian Ambassador to Poland.
The 6,500 square-metre park is able to accommodate up to 1,000 visitors at a time. It hosts an indoor ski park along with various attractions and activities such as jet-skis, cable cars, snowman-building, and ice-skating. The state-of-the-art technology imported from Europe and East Asia offers visitors the opportunity to gain an authentic snow experience. A single ticket to the theme park costs Rp 200,000 on weekdays and Rp 275,000 during weekends.
Chairul stated that the rapid rise of e-commerce has greatly affected the retail industry. Trans Retail Indonesia is aiming to shift the focus away from shopping centres to various forms of entertainment. He also added that social media has played a major role in people’s lives, especially with the millenial and the younger generations. Some choose to visit places simply because it is regarded as “Instagrammable”. “The Transmart concept is to combine entertainment, shopping, and food in one destination,” Chairul sai
Source: The Jakarta Globe