These days there are more and more channels through which to operate your business, from websites to social media to webinars.
When it comes to technology, nothing is standing still and it’s essential to keep up or risk losing business to rival companies. With the global pandemic, it has become even more important to conduct business online as much as possible. This article is here to show you why every business, including yours, should have regular webinars.
There are several different software packages you can use for this, such as Adobe Connect. As with everything, there is a ton of information online. When you search for online meeting software you’ll discover that there are listings and comparison of the top conferencing software. This makes sure you get the package you really need.
Think about a normal business conference. You have to choose a date, and find a venue. You then send invites and information to your potential delegates. The venue size will put a ceiling on the total number of attendees. Everyone has to travel to the event – and that costs money and precious business time for everyone. Now consider having a webinar. You can do it from your office, hotel room or bedroom. There is no cap on the number of people who can register for it. Everyone will save on travel time and costs because they can watch it from anywhere that has an internet connection.
It Stays Useful
A live conference may or may not be filmed. You can record your webinar, however, and use its content again in the future. These days, most websites and social media platforms include video footage, and more and more blogs do the same.
Everybody needs regular training in their organization. More and more customers expect it too, following a sale. They want a full customer service experience that includes quality after-service. If you conducted a webinar to highlight your latest product, it could include demonstrations. Webinars are interactive, so the audience may ask helpful questions you’ll be glad to post online on the FAQs. If it’s a three-hour recording, consider breaking it up into manageable chunks. They could range from product demonstrations to troubleshooting. All these things will find a home somewhere on your site or social media.
Search Engine Optimization
SEO can make or break anyone. You want your website to include the best searchable keywords, to ensure your product/s are discovered. Webinars contain information and videos. Guess what – that’s what Google is looking for! This can help you alongside your promotion and marketing campaigns.
You will find a host of freebies offered right, left, and center online. All you have to do is register your email address and you’ll be able to access it. For example, you’ll only have to register your email address to access a free ebook. Mailing lists still rank as one of the highest ways to gain and keep business.
It’s in your interest to offer webinars. People will be tempted if they are free, but instead of sending off for a ticket, all they have to do is register. How do they do that? You guessed it – they provide their email address. Remember, it’s easier to keep a customer than to gain a new one. Your mailing lists can increase exponentially.
Webinars have so much to offer both businesses and customers alike. The content can be reused and spread to the four winds. It can be a sales, marketing, and after-sales tool as well. The more channels you feature, the more likely you are to be discovered by potential customers – and to bring in that vital business.