Normally I write about mobile aps and website applications that can benefit your business or which you can use just for fun, but this time I would like to bring under your attention to Social networking.
Social networking is a recent invention that has the Internet still at the edge of its seat due to its popularity. This is mostly because it really is for the people. Bringing every kind of social group together in one place and letting them interact. So why is it so popular?
Definitely, it’s cheaper to use online social networking for you business because most of it is usually free. I must say that the business functions are underestimated by many. In a social networking site, you can scout potential customers and target markets with just a few clicks and keystrokes, adding a boost to your usual advertisements and promotional strategies. It lets you learn about their likes and dislikes, which is tremendous. If you want to fine-tune your business, then this is the way to go, whether on a budget or not.
You definitely can gain the customers’ confidence if you can connect to them on a professional level. Despite having to do a bit of work, it definitely pays off as you can be tapped for an offer if someone catches wind of your products or services.
You are friends with people who have other friends, and so on. There is potential in such a common situation. By using a social networking site, you can do what you can and get connected with these people to form a web of connections that can give you leverage if you play your cards right. As long as you give as well as you receive, then they will most likely stick with you. These connections are definitely valuable in the long run. There are some small disadvantages such as scams and harassment and it can be time consuming also.
How to Use Social Media to Promote Your Business
There is more out there than Facebook
For business to consumer brands, it can begin with a presence on Facebook or Pinterest. For business to business brands, LinkedIn can provide fertile ground. For sole entepreneurs, authors, speakers and life coaches, developing a following on Twitter or Quora can prove effective. For blue collar trades, a YouTube channel can showcase your know-how and expertise. Find the site (or sites) that best match up with your customer base and focus your efforts there first.
Spreading yourself too thin can prove inefficient and actually weaken your brand image. Go deeper with fewer sites to create real traction with your customers. Once you have a firm command of that media, then feel free to move on.
What is Pinterest? www.pinterest.com
Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favourite recipes. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.
What is Quora? www.quora.com
Quora is a continually improving collection of questions and answers created, edited, and organized by everyone who uses it. The most important thing is to have each question page become the best possible resource for someone who wants to know about the question.
Sending out hundreds of random posts and tweets may seem proactive, but the point of social media is to be social – not profuse. Be generous in recognition and appreciation for those taking the time to interact. Your business brand is not just your name and logo — it’s the actions you take, the words you speak and the tone you set that determines how people feel about your company. Give them a reason to share by creating an inviting and rewarding experience.
Finding the right balance
Extending your business brand from your home page into the social media mainstream can seem overwhelming. By identifying the sites that best match up with your core customers, and creating a clear, consistent presence, you can glean new customers, as well as new insights and feedback about your products and services. Slow and steady wins this race, so make the commitment to leave “home” and connect in new and potentially rewarding ways.
How big is the market?
So get in there and get social.