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Maison Aurelia Sanur Strengthens Brand Presence Through Regional Engagement, Social Impact Initiatives, and Inclusive Storytelling

Maison Aurelia Sanur Strengthens Brand Presence Through Regional Engagement, Social Impact Initiatives, and Inclusive Storytelling
Maison Aurelia Sanur Strengthens Brand Presence Through Regional Engagement, Social Impact Initiatives, and Inclusive Storytelling

Maison Aurelia Sanur, a distinguished boutique property under The Ascott Limited, continues to strengthen its brand presence through a series of strategic initiatives undertaken throughout May and June 2026.

As part of the global Ascott portfolio, Maison Aurelia Sanur remains committed to business growth, community engagement, and delivering inclusive hospitality experiences.

Earlier in May, Maison Aurelia expanded its international outreach by participating in the Bali Hotels Association Roadshow across key cities in Australia. This initiative further strengthened the property’s position within the global travel market while supporting Ascott’s vision of expanding its international reach. Through direct engagement with Australian travel organisers and industry stakeholders, Maison Aurelia established new B2B partnerships and gained valuable market insights, creating new opportunities to attract inbound travellers to Bali.

Speak Without Sounds
Speak Without Sounds

In celebration of Global Accessibility Awareness Day on the 15th of May, Maison Aurelia joined fellow Ascott Bali Area properties to present the ‘Speak Without Sounds’ initiative as part of the Ascott CARES programme. Held at Harris Hotel Kuta Tuban on the 21st of May 2026, the event was supported by Pusat Bahasa Isyarat Indonesia (PUSBISINDO) and Yayasan Matahati Kita Poleng. It aimed to raise awareness of equal employment opportunities for people with disabilities and non-speaking individuals, particularly within the hospitality industry.

Building on this initiative, Maison Aurelia launched its first sign language learning content series, ‘Signs of Care’, developed in collaboration with an intern from SLB Negeri 3 Denpasar. This follow-up initiative further reinforces the property’s commitment to inclusivity and equal opportunity, helping to ensure that hospitality experiences remain accessible to everyone. Through this meaningful programme, Maison Aurelia continues to foster greater awareness, empathy, and genuine human connection throughout the guest journey.

Signs of Care
Signs of Care

In June, Maison Aurelia proudly participated in the ASR Festival 2026, Ascott Indonesia’s flagship annual event, held at The Forum, Mall Kelapa Gading, Jakarta. Representing both the property and the wider Ascott brand, Maison Aurelia showcased its signature room categories, Camellia and Magnolia, to a broader audience. Its participation generated strong engagement and contributed positively to revenue performance, reinforcing the property’s position as one of Sanur’s preferred boutique accommodation choices. Through carefully curated storytelling, Maison Aurelia translated its distinctive guest experience into meaningful connections with prospective travellers.

In line with Ascott’s commitment to corporate social responsibility, Maison Aurelia also organised a Blood Donation Workshop in June to commemorate World Blood Donor Day 2026. This initiative reflects the property’s dedication to community wellbeing and serves as a precursor to a joint blood donation campaign with fellow Ascott properties. The main event will take place at Harris Hotel Seminyak on the 24th of June 2026, bringing together hospitality professionals and members of the wider community in support of this meaningful cause.

ASR Festival 2026
ASR Festival 2026

“Being part of Ascott allows Maison Aurelia to continue growing while staying true to our identity as a boutique hotel rooted in heartfelt experiences,” said Pauline Mottoulle, General Manager of Maison Aurelia Sanur.

“Each initiative reflects our commitment to delivering value not only to our guests, but also to our community and partners.”

As Maison Aurelia continues its journey as part of the Ascott portfolio, the property remains dedicated to crafting meaningful stories that connect people, inspire emotions, and create unforgettable experiences that resonate long after each stay.

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