With around 950 properties across over 220 cities and counting, Ascott will be offering Unlimited Opportunities, Unlimited Choices, Unlimited Freedom, and Unlimited Goods, to springboard to the next chapter of growth as a global hospitality company.
The Ascott Limited (Ascott), the lodging business unit wholly owned by CapitaLand Investment (CLI), announced the launch of ‘Ascott Unlimited’, a year-long medley of initiatives to mark its ambitions to break new ground as it celebrates 40 years in hospitality service.
Ascott is a vertically integrated lodging operator of about 950 properties across more than 220 cities globally, represented by a portfolio of 14 distinctive brands. Having established its reputation as a market leader in corporate travel within the extended stay sector, Ascott has taken the definition of global living into the transient leisure market. As Ascott pivots its business operations through its flex-hybrid “hotel-in-residence” model to respond to the changing needs of the market, it is on a growth trajectory stronger than ever.
The full-year campaign launched by Ascott is one of the most extensive campaigns carried out across its global portfolio, including in Indonesia, which has one of its largest footprints in Southeast Asia. A series of Ascott Unlimited campaigns, events, and activations will be localised and implemented in Indonesia over the year. These include a media appreciation night, an annual Ascott Star Rewards (ASR) Festival, as well as various campaign offers that will serve guests more benefits during their stays at Ascott Indonesia properties, comprising hotels and serviced residences.
Charles Lee Abbott, Regional General Manager for Indonesia, Malaysia, Thailand, and the Philippines of Ascott said: “The year 2024 presents a unique opportunity for Ascott Indonesia to expand its business and gain a competitive edge. We have dedicated ourselves to instilling a culture of hospitality in our associates and remain steadfast in our commitment to fostering quality growth and partnership with owners and investors in Indonesia for the long term. In light of Indonesia’s economic development, this opportunity will bring the country’s market close to Ascott, which will, in turn, positively impact Indonesia’s economy this year. Our strength lies in the fact that we have over 80 properties targeting different markets, catering to our guests’ diverse needs and purposes. This affords our guests a vast array of choices and ensures that they can find the perfect fit for their requirements. Our unique value proposition and commitment to excellence will continue to drive our growth and success in the years ahead.”
Ascott Unlimited (https://www.discoverasr.com/ascottunlimited)
Transcending traditional limits, Ascott is embarking on a transformative journey to go ‘unlimited’ for its guests, owners, partners, and associates. Ascott Unlimited is guided by four key pillars:
- Unlimited Opportunities – With an expanding global footprint, Ascott delivers enhanced value to owners and investors, while providing career growth opportunities for associates
- Unlimited Choices – With a diverse portfolio of brands, Ascott offers guests myriad stay experiences, for whatever the purpose of travel and wherever the destinations may be
- Unlimited Freedom – With a flex-hybrid hotel-in-residence model, Ascott offers owners compelling flexibility to realise potential, and travellers unparalleled possibilities to stay their way
- Unlimited Good – With a commitment to a culture of care and hospitality, backed by a spirit of innovation, Ascott grows responsibly as a changemaker with an unlimited purpose to impact the future of travel
Ascott Unlimited Campaign in Indonesia
Kickstarting the first of many activities in Indonesia is the Ascott Indonesia Media Gathering “THANKS & THRILLS”. This event served as appreciation for media partners who have consistently supported and followed the development of Ascott Indonesia properties over the years. The gathering strategically provides Ascott Indonesia with the opportunity to reaffirm its commitment to media engagement.
A commemoration of the company’s 40 years of excellence in hospitality, the event also served as an opportunity to bring together local media representatives over an evening of dinner and entertainment, as the team celebrated its journey of growth while looking ahead to a future of continued development and expansion in Indonesia.
Irene Janti, Director of Brand and Marketing of Ascott Indonesia said: “It is with great pleasure that we invite all of our media partners to this appreciation evening, where we formally acknowledge and thank them for their invaluable assistance throughout the years. In celebration of Ascott’s 40th anniversary, we are launching Ascott Unlimited as a new initiative to continue providing our guests, owners, partners, and employees with the finest hospitality experiences possible.”