The launch formed part of The Famous CFC Jakarta, presented by Ascott, which drew more than 400 fans and Ascott Star Rewards members for a series of exclusive experiences — from meeting Gary Cahill to joining a live Chelsea vs Arsenal watch party.
The Ascott Limited (Ascott), the Official Hotels Partner of Chelsea Football Club, has unveiled Asia’s first Chelsea-themed hotel suites at Ascott Sudirman Jakarta and Citadines Sudirman Jakarta in Indonesia. The launch was held as part of The Famous CFC Jakarta, the third edition of Chelsea’s international fan engagement event presented by Ascott. The unveiling was led by Gary Cahill, former England international and Chelsea club captain. The much-loved club legend headlined the two-day celebrations on the 29th and the 30th of November 2025, which featured a fireside chat, fan meet-and-greet, pre-match party and a live watch party for Chelsea’s fixture against Arsenal. Events were held across Ascott’s flagship properties in the city, including Ascott Sudirman Jakarta, Citadines Sudirman Jakarta and HARRIS Hotel & Conventions Kelapa Gading.
The Famous CFC is a global fan experience created by Chelsea to strengthen its connection with supporters worldwide while enabling collaboration with international partners and brands. As a flagship event in Ascott’s second season as Chelsea’s Official Hotels Partner, the Jakarta edition reaffirmed the strength of the ongoing partnership between the two organisations.
Gary Cahill said, “It is amazing to see how Chelsea’s global fan family keeps growing, and Indonesia is easily one of the most passionate places for Blues supporters. Being here in Jakarta and seeing how Ascott has brought the spirit of the club to life is really special. The Chelsea-themed hotel suites are a fantastic way for fans to feel closer to the club, even when they are far from Stamford Bridge.”
Dan McEwan, Director of Partnerships at Chelsea Football Club, said “We are delighted by the incredible turnout at The Famous CFC in Jakarta. Seeing Chelsea supporters and the Ascott community come together with such enthusiasm illustrates the strength of our partnership and our shared commitment to bringing the club closer to fans worldwide. The Chelsea-themed hotel suites developed with Ascott offer our global fan base a taste of the club and Stamford Bridge, and we are excited by the new ways they help bring the club and partnership to life beyond the pitch.”
Tan Bee Leng, Chief Commercial Officer of Ascott, said, “Another successful edition of The Famous CFC presented by Ascott, this time in Jakarta. The event underscores our commitment to delivering heartfelt, experiential travel moments for our Ascott Star Rewards members. As our partnership with Chelsea deepens, we are gearing up for the opening of lyf Chelsea London in the second quarter of 2026. With its bold, experience-led and community-focused concept, the lyf brand is set to capture the spirit of Chelsea and the energy of Stamford Bridge. This will be more than a stay; it will be a vibrant social-living experience that brings the club’s passion to life. We look forward to welcoming guests to lyf Chelsea London at Stamford Bridge for an immersive experience that celebrates both the heart of London and the Blues.”
Book Your Dream Stay in Asia’s First Chelsea-Themed Hotel Suites
For the first time in Asia, Chelsea fans can immerse themselves in the club’s pride and heritage at two specially designed Chelsea-themed hotel suites in Jakarta. Adorned with carefully curated Chelsea memorabilia and bespoke fittings, The Legend Suite at Ascott Sudirman Jakarta captures the essence of Chelsea’s history — from legendary players to iconic matches. Every corner tells a story, showcasing meticulous design that reflects the legacy of the Blues. Elegant and refined, the suite allows guests to relive unforgettable moments while enjoying Ascott’s signature blend of understated luxury and arts-inspired hospitality.
At Citadines Sudirman Jakarta, The Bridge Suite encapsulates the full excitement of match day. From the moment guests step inside, the suite channels the colours, passion and energy of Stamford Bridge through Chelsea-themed décor, ambient lighting and enhanced audio-visual features. This two-bedroom suite allows fans, families and groups to feel the thrill of a live game, even thousands of miles from London, for a fully immersive Chelsea experience.
Reservations for both suites are now available via the Ascott website: The Legend Suite at Ascott Sudirman Jakarta and The Bridge Suite at Citadines Sudirman Jakarta.
For the latest updates, please visit the official page at https://www.discoverasr.com/en/ascott-chelseafc.
Highlights from The Famous CFC Jakarta
The Famous CFC Jakarta began at Ascott Sudirman Jakarta on Saturday, 29th of November, with Gary Cahill engaging fans in an intimate fireside chat, sharing his fondest memories from his playing career and his journey with the club.
After the session, Cahill joined Philip Barnes, Country General Manager of Ascott Indonesia, to officially unveil The Legend Suite at Ascott Sudirman Jakarta. He then toured the city, visiting Ascott’s properties including Citadines Sudirman Jakarta, YELLO Hotel Harmoni Jakarta and HARRIS Hotel & Conventions Kelapa Gading, bringing Chelsea’s spirit to each location.
On Sunday, 30th of November, in line with The Famous CFC’s commitment to community engagement and Ascott’s advocacy for local empowerment and disability inclusion, Cahill visited ASIOP Stadium to meet students from the Saraswati Learning Centre, a special needs school in central Jakarta that supports children with diverse learning abilities. The students enjoyed arts and crafts activities and a football session, receiving dribbling tips from the Chelsea legend. The morning blended sport, creativity and joy, celebrating inclusion and equal opportunity for all young fans.
Ahead of the evening’s activities, Cahill met Ascott Star Rewards members at an exclusive meet-and-greet event at HARRIS Hotel & Conventions Kelapa Gading, where attendees participated in a Q&A session and photo opportunities. This was followed by a pre-watch party featuring local hospitality highlights and interactive fan activities, offering fans and ASR members another chance to engage with Cahill.
The two-day event culminated at HW Livehouse, where around 250 supporters gathered to watch the Chelsea versus Arsenal match live from Stamford Bridge. With Cahill in attendance, the electrifying atmosphere — fuelled by fans’ passion for the Blues — delivered a spectacular finale to another memorable edition of The Famous CFC.
For the latest updates on exclusive offers from Ascott’s partnership with Chelsea, including future editions of The Famous CFC, please visit the official page at https://www.discoverasr.com/en/ascottchelseafc.