In alignment with its ‘Ascott CARES’ sustainability programme, Ascott Regional Bali is delighted to host a collaborative beach clean-up event at Mertasari Beach.
This initiative, held in conjunction with World Clean-Up Day, reinforces Ascott Regional Bali’s commitment to preserving the natural beauty of Mertasari Beach and promoting eco-conscious practices within the tourism sector and local communities.
Mertasari Beach, renowned for its pristine white sands and vibrant local culture, is a popular destination for both residents and tourists. However, like many beaches worldwide, it faces challenges with waste management and environmental conservation.
The beach clean-up event, organised by Ascott Regional Bali, includes 11 properties: Citadines Berawa Beach Bali, Maison Aurelia by Préférence, HARRIS Hotel Kuta Tuban, HARRIS Hotel Sunset Road, HARRIS Hotel Seminyak, HARRIS Hotel & Conventions Denpasar, HARRIS Hotel Kuta Galleria, FOX Hotel Jimbaran Bali, YELLO Kuta Beach Bali, POP! Hotel Kuta Beach, and Beachwalk Residence 6. Participants gathered at Mertasari Beach, equipped with gloves, bags, and other cleaning tools, to collect litter and debris in a collective effort to enhance the area’s cleanliness and environmental health. This initiative is part of Ascott Regional Bali’s broader Corporate Social Responsibility (CSR), aimed at fostering closer ties between Ascott team members and the local community.
Mr Djoni Tatinggulu, General Manager of HARRIS Hotel & Residences Sunset Road, expressed his enthusiasm for the project: “This initiative highlights the importance of environmental conservation, and I am proud to see our team and the community working together to protect our beautiful surroundings. It is a powerful reminder of the impact we can make when we come together for a common cause.”
This clean-up activity also aligns with ‘Ascott CARES‘, a global sustainability framework that reflects The Ascott Limited‘s commitment to responsible hospitality. Through this framework, The Ascott Limited focuses on five key pillars: Community, Alliance, Respect, Environment, and Supply Chain. These principles guide the company’s efforts to impact the communities and environments where it operates positively.