Occupancy at hotels in Yogyakarta has recently reached 61%, with Indonesian Hotel and Restaurant Association (Perhimpunan Hotel dan Restoran Indonesia or PHRI) feeling optimistic of the occupancy surpassing the 80% target during the Christmas and New Year period.
The Chairman of the Yogyakarta branch of PHRI, Deddy Pranowo Eryono, has stated that hotel bookings for the period between the 20th of December, 2025, and the 2nd of January, 2026, initially stood at 30-40%, but the current occupancy has now reached 61%.
“On the 21st of December, occupancy was already at 60%. Many guests made their reservations offline by coming directly to the hotels,” Eryono told the press on Monday, the 22nd of December.
Moreover, based on the current flow of visitors to Yogyakarta, Eryono expressed optimism that hotel occupancy across the province could surpass the initial target of 80%.
“The target was set at only 80%, but it appears that this figure can be exceeded,” he added.
The surge in tourist arrivals to Yogyakarta stands in stark contrast to conditions in Bali. According to Eryono, a number of travellers have cancelled their trips to Bali and chosen to visit Yogyakarta instead. While this shift is seen as beneficial for local tourism, PHRI has emphasised the need to anticipate potential challenges, including future traffic congestion and other logistical issues.
Eryono also noted that PHRI has reminded hotels in Yogyakarta not to impose excessive rate increases during the Christmas and New Year holiday period in order to safeguard the region’s tourism image. Furthermore, he underscored that the year-end holiday season should be used as an opportunity to showcase hospitality and service excellence.
“This is our opportunity to promote Yogyakarta. Moreover, we have agreed on upper and lower pricing limits, with the maximum increase capped at 40% of the standard hotel rate,” he confirmed.
PHRI Yogyakarta has committed to enforcing this policy strictly. Sanctions ranging from first to third written warnings may be imposed on hotels found to be in breach of the agreement. In addition to pricing controls, PHRI has also urged prospective visitors to exercise caution when making independent room bookings.