Cross Hotels & Resorts, a wholly owned subsidiary of Sono International, proudly announces the signing and upcoming development of Cross Bali Uluwatu, a bold new upper-upscale resort located just 200 metres from Suluban Beach, one of Bali’s most iconic surf and cultural landmarks.
This milestone strengthens Cross Hotels & Resorts’ continued expansion across Indonesia, as it develops meaningful destinations that connect design, culture, and commercial performance.
Developed by PT The Cube Group, a forward-thinking real estate and hospitality developer, the project reflects a quiet commitment to long-term value creation, guided by a development philosophy centred on community, culture, and sustainable capital growth. Thoughtfully planned, the resort’s elevated design embraces expansive ocean and sunset views. Cross Bali Uluwatu will feature 120 keys, along with the facilities and amenities expected of an upper-upscale hotel, creating a curated destination that celebrates relaxation, culture, and connection through thoughtful, design-led hospitality.
Jihong An, Executive Director of Cross Hotels & Resorts, commented:
“Uluwatu is one of Bali’s most compelling destinations, and Cross Bali Uluwatu embodies exactly what our growth strategy stands for: meaningful locations, strong partnerships, and design with purpose. This signing reinforces our commitment to creating high-performing hotels in markets where culture and commercial potential align. Together with PT The Cube Group, we are shaping a destination that will resonate with travellers and deliver long-term value for our owners.”
Dauren Nurgaliev, Director and Co-Founder of PT The Cube Group, added:
“We are driven by the belief that exceptional destinations are born from purpose and place. Our work honours the character of each landscape while delivering long-term value for our investors. In Uluwatu, where heritage and nature hold such profound influence, we aim to create assets that feel both rooted and enduring — built with intention, crafted with respect, and shaped to last for generations.”
Evan Burns, Country Manager – Indonesia of Cross Hotels & Resorts, stated:
“Cross Bali Uluwatu is a powerful expression of Cross’s Luxury by Design philosophy, where every space, detail, and experience is thoughtfully crafted to reflect the spirit of its destination. Working closely with PT The Cube Group, we are creating a resort that honours the character of Uluwatu while delivering elevated, culturally attuned guest journeys. This signing strengthens our commitment to Bali and our ambition to build places that feel authentic, soulful, and designed to stand the test of time.”
Cross Hotels & Resorts remains committed to delivering high-performance hospitality solutions that consistently exceed stakeholder expectations. This property represents a significant addition to the company’s Indonesia portfolio, cementing its role as a key player in the country’s evolving hospitality landscape. For more information, visit cubebali.com.