W Bali – Seminyak is pleased to announce the appointment of Ng Choi Choi as Director of Sales and Marketing, bringing more than 20 years of experience in the hospitality industry, with a career spanning sales, marketing and commercial leadership across leading international hotel brands.
She currently leads the Marriott Bali portfolio as Bali Market Director of Sales and Distribution, strengthening market share and building strategic partnerships across the island. Choi Choi also serves as Vice Chairman of the Bali Convention Exhibition Bureau, a role she continues to hold today.
A passionate leader and relationship builder, Choi Choi has built an impressive career across Marriott properties in Indonesia, with a proven track record of driving results and developing high-performing teams.
She started her career with Marriott International at JW Marriott, before joining Courtyard by Marriott Bali Nusa Dua Resort. During her time at the property, she helped lead the Sales team to receive awards and recognition for its achievements.
Choi Choi later joined The Westin Resort Nusa Dua, Bali, where she continued to strengthen her experience in Sales and Marketing. Her broader market responsibilities have further strengthened her relationships across Bali’s hospitality industry and given her a wider perspective on the island’s evolving commercial landscape.
In 2026, Choi Choi brings this experience to W Bali – Seminyak, joining the hotel at an exciting time as it continues to evolve its offering with the recent launches of Alunê and Club Lacoste.
“We are very happy to welcome Choi Choi to W Bali – Seminyak. Her extensive experience, deep understanding of the Bali market and strong industry relationships make her a valuable addition to our team,” said Laurens Kritzinger, General Manager of W Bali – Seminyak. “With Alunê and Club Lacoste bringing new energy to the hotel, this is an exciting time for W Bali – Seminyak, and we look forward to having Choi Choi lead our Sales and Marketing team into this next chapter.”
Outside of work, Choi Choi makes time for her family and stays active through sports. Her energetic approach to life reflects the same curiosity and connection she brings to her work in hospitality.
In her new role, Choi Choi will lead W Bali – Seminyak’s Sales and Marketing strategy, strengthening its presence across key domestic and international markets and creating new opportunities as the hotel continues to shape its next chapter in Bali’s luxury lifestyle scene.