ASRI made a commanding impression at the 11th PropertyGuru Indonesia Awards 2025, sweeping four major categories and reinforcing ASRI’s standing as one of the country’s most forward-thinking and influential property developers.
This year’s achievements highlight ASRI’s ability to pair bold ideas with meticulous execution, delivering destinations that embody design excellence and a strong sense of place.
The judging panel noted how ASRI’s developments excel not only in aesthetics but also in creating spaces that are immersive, human-centred, and closely attuned to the evolving lifestyles of modern urban communities. ASRI was honoured with Best Retail Architectural Design for K Mall at Menara Jakarta Kemayoran, Best Mixed-Use Architectural Design for Menara Jakarta Kemayoran, Best Hotel Interior Design, and Best City Hotel Development for 25hours Hotel Jakarta The Oddbird.
These achievements underscore ASRI’s drive to continually push creative and architectural boundaries. Each project is shaped through a thoughtful reading of its urban context, a deep understanding of visitor and guest needs, and a long-term commitment to sustainability. This holistic approach ensures that ASRI’s developments are not only visually compelling but also capable of enriching everyday experiences and strengthening community interaction across retail, mixed-use, and hospitality segments.
Alexander Kusuma, CEO of ASRI, expressed his appreciation for the recognition:
“Each award represents many layers of work—ideas that evolve, research that deepens, and creative processes that take time before they become real spaces with real impact. We’re grateful for everyone involved, from our internal teams to our partners, and of course, the guests and visitors who continually push us to go further. These recognitions remind us why we build, and why innovation and responsibility must always go hand in hand.”
The PropertyGuru Indonesia Awards is widely regarded as one of the industry’s most credible platforms, known for its rigorous evaluation process and internationally benchmarked standards. ASRI’s four-award sweep marks a significant milestone and reinforces its dedication to setting new benchmarks in architecture, interior design, and urban development.
With this accomplishment, ASRI continues to shape properties that not only enhance the cityscape but also enrich the way people live, connect, and experience their surroundings.