How a Luxury Pioneer’s Vision for Indonesia’s Hidden Gem Inspires a New Destination Seeker.
In a world where true exploration often feels like a relic of the past, Abercrombie & Kent—the trailblazer in luxury travel—has reignited the spirit of adventure by selecting Lampung, Indonesia, as one of the crown jewels of its private jet expeditions. This decision is not merely about discovering a new destination; it is a clarion call to travellers, industry leaders, and dreamers alike to reimagine what it means to explore with purpose, elegance, and respect for our planet.
Why Lampung Inspires
Lampung, a land of untamed beauty and cultural richness, is a testament to the idea that the greatest treasures often lie off the beaten path. Abercrombie & Kent’s choice to spotlight this region—with its secluded Hurun Village beaches, helipad-access exclusivity that transports guests to Way Kambas Elephant and Rhino National Park, thriving pearl farms, and the awe-inspiring Krakatoa nearby—challenges the notion that luxury travel must sacrifice authenticity for comfort. Instead, it proves that the two can coexist, creating transformative experiences that leave lasting impressions on both travellers and the destinations they visit.
The Lampung Marriott Resort & Spa: A Symbol of What Travel Can Achieve
Central to this vision is the Lampung Marriott Resort & Spa, a property that transcends conventional hospitality. Its one-of-a-kind location design—a fusion of modern luxury and Indonesian tradition—serves as a blueprint for how tourism can honour heritage, nature, and landscape while innovating for the future. From its recycled water systems, zero plastic bottles, and locally sourced food produce from Pasar Lebak Budi traders to its partnerships with The Hurun Village’s historic pearl farm, Kyokko, the hotel exemplifies how businesses can uplift communities while curating unparalleled guest experiences.
Guests do not merely stay at the Lampung Marriott; they become part of a story. Whether snorkelling above pristine coral reefs cultivated through conservation efforts, birdwatching where peacocks and deer roam freely around the gardens, dining on sustainably harvested seafood, or learning the centuries-old art of tapis embroidery from local craftswomen, every moment is designed to inspire awe and responsibility.
Sustainability as a Catalyst for Change
Abercrombie & Kent’s collaboration with Lampung Marriott Resort & Spa is a masterclass in ethical travel. Coral restoration projects, bird aviaries, and initiatives empowering local pearl farmers demonstrate that luxury and sustainability are not mutually exclusive. By choosing Lampung, the brand challenges the travel industry to prioritise destinations where tourism becomes a force for good—protecting ecosystems, preserving cultures, and creating opportunities for generations to come.
A Call to Be Inspired
Abercrombie & Kent’s journey to Lampung is more than an itinerary; it is an inspiration for those who have never been to Lampung and an invitation to travellers to seek adventures that matter, to industry peers to redefine luxury through sustainability, and to dreamers to believe that exploration can still hold wonder. In a time when the world feels increasingly familiar, Lampung reminds us that magic exists in the undiscovered—if only we dare to look.
How to Get There
Travellers departing from Jakarta can conveniently reach Lampung Marriott Hotel via a short 50-minute flight from Soekarno-Hatta International Airport (CGK) to Radin Inten II International Airport (TKG) in Bandar Lampung. Multiple daily flights are operated by airlines such as Garuda Indonesia, AirAsia, Citilink, Lion Air, and Batik Air, with up to 10 flights per day for flexible scheduling. For those preferring a scenic route, a sea ferry is available from Merak Port in Banten (a 2-3 hour drive from Jakarta) to Bakauheni Port in Lampung. Ferries operate 24/7, with crossings taking approximately 2 hours across the Sunda Strait. From Bakauheni Port, the hotel is a 2-hour drive through Lampung’s lush landscapes. Upon arrival at either the airport or ferry terminal, guests can opt for taxis, ride-hailing services, or pre-arranged private transfers provided by the Lampung Marriott. Whether by air or sea, the journey seamlessly transitions into the hotel’s serene coastal retreat, blending convenience with adventure.