Businesses have been making the leap to create a strong online presence.
They’re realizing that much of their customers are almost always on the internet, driving traffic to websites more than they do to physical stores. That’s not to say that no one shops at the stores anymore but rather, web traffic can have a great influence on in-store foot traffic.
The internet is filled with web pages from various companies that offer different services and products. Not only that, your company will be competing with a bigger number of competitors now that geographical location isn’t as significant a barrier as before. How can your website stand out from the rest?
Organic Traffic = Business Growth
Firstly, you need to understand the concept of organic traffic to your website. Organic traffic simply means the number of website visits you get that is not derived from paid advertising. This means that these visitors are clicking on your website link through their own search, not from a paid placement of your link.
While using paid advertisement has its own merits, organic traffic is what will truly help your business prosper. An SEO company Singapore, Digitrio, elaborates that to get more organic traffic, your website should have a high ranking in terms of certain keywords when typed into search engines. The potential customer will then be able to click on your website since it appears on top of the list results.
The Best Ways To Increase Organic Traffic
If you want to start improving your business website’s organic traffic, planning ahead can help make a great foundation, even if you haven’t figured everything out yet. Your process can start with setting goals and objectives for the site, then audit your current site for any weaknesses. After that, you’ll be working on fixing those faults and applying optimization on priority content.
Then comes the planning for the actual work to be done and the budget you’ll be spending on it. You can avail the services of SEO specialists like Digitrio to help you out.
Once your website is all set, you can use web analytics from Google to check if your strategy is working. The process is lengthy and results can be slow to appear, but you are guaranteed the long-term benefits of getting more organic traffic to your website.
Prioritize Reader Interest
Organic traffic is determined by how the search engine ranks your site, but this does not mean that they are your end consumers. The ones who really click on the links and decide their usefulness are the readers who are heading a search for specific information. Establish a buyer persona and build your keywords around what your ideal customer will be looking for in your site.
Check For Errors
As you’re auditing your website, it would be best to remedy any surface errors and poor optimization along the way. Your strategy will only work once you’ve removed everything else that’s dragging your ranking down. This step can get quite technical, so it can also be done with the aid of the SEO services you’re using.
Set Up A Blog
A blog is one of the most efficient ways to increase your site’s organic traffic because it creates a large selection of content that your customers will be looking for. With good quality content, readers will have their queries answered, and they are more likely to return to the site since it has established itself as a reliable source.
You want to focus on getting quality articles that express a sense of expertise. Make sure that it uses trusted sources and that the resulting piece is original.
Simply copying from other sources can involve you in a copyright issue and your site might get tagged as spam. Obtain permission for any borrowed content, including pictures and videos.
Reach Out And Support
Your blog is meant to be a place for interaction, so you should also make the effort to read and link to related blogs as well. You can gain access to the audience of other blogs, especially once you’ve found that your buyer persona is highly similar. To add, other blogs can become aware of your links and may also choose to link to you in reciprocity.
Design For Mobile
According to Search Engine Watch, more than half of internet users prefer to do their online transactions through their mobile devices. This means that your website should have a mobile-supported format that’s optimized for mobile display as well. It can increase your audience coverage, which translates to more sales, too.
Curate Your Keywords
Keywords are important but cluttering your website with too much will just decrease its rating. You have to choose the correct long-tail keywords to direct the right customers to your site.
Long-tail keywords are more specific and generate less traffic than general keywords, but they are better at attracting the customers looking for your product or service. This also helps search engines tag your website as an authority for a certain set of keywords, making you rank higher for said set of keywords.
Correct The Meta
Meta details such as your meta title, meta description, and URL are displayed on search engine results, making them the first things your reader sees about your website. But more than their impression on readers, meta details indicate what search engines “see” from your web page, affecting how your website will rank in the results.
Optimize Internal And External Links
Linking to and from your site also increases visitor count. Now that you have enough quality content on your site, other blogs and websites can link to you and share in your ratings. In your case, your visitors can also stay longer on the site as they explore the sites that yours links out to. This back-and-forth adds to your website’s overall authority and reliability.
Promote With Social Media
Though social media are found on a separate site, they can help boost your website’s organic traffic. There is a lot of activity on social media, making it a prime place to promote your website.
Post about it and insert links in them as well, so that interested social media users can click on them or even share the post. Search engines consider certain posts as valid link outs so this can give your site a boost in the rankings.
There are many ways to increase your organic traffic using different SEO tactics. Keep in mind to always use SEO best practices to avoid getting tagged as spam. It’s best to follow news on any changes in search engine standards so your website can receive regular updating. There’s always something to improve when it comes to maintaining a steady flow of traffic but all this work can go a long way, helping your website attain a respectably well-built online presence.