A Life Rooted in Purpose
Valentina Maya Sari, born in Surabaya on 15 February 1984, has always carried within her a quiet yet steadfast belief in the transformative power of human potential. Growing up with values grounded in resilience, empathy, and service, she developed a natural ability to understand people long before she ever learned how to lead an organisation. She pursued Communication Studies, majoring in Corporate Communication and Journalism, which shaped her capacity to articulate human stories and build meaningful connections. Yet her early career unfolded far from the human capital world. For 11 years, she navigated the high-precision, high-pressure world of finance, a field that sharpened her discipline, analytical judgment, and operational rigor. But beneath the accomplishments, she felt a deeper calling: a desire to build something with real human impact. This calling ultimately shaped the next chapter of her life.
The Beginning of a Movement
When Valentina Maya Sari speaks about human capital, she doesn’t begin with metrics or operational structures. She begins with people’s dignity, their struggles, their talents, and the quiet resilience that defines those who serve households and communities across Indonesia. This human-first philosophy shaped not only her leadership style, but also the foundation of VTC Group, a company she established in Surabaya in 2012, known today nationwide as Val The Consultant. From its earliest days, VTC represented more than business; it represented a transformation. Valentina is widely regarded as a pioneer, a catalyst who redefined how the Indonesian domestic helper industry trains, equips, and uplifts its workers. In a sector long overlooked, she introduced a new standard of dignity, structure, and long-term career mobility. Her work has helped thousands of workers gain better opportunities, financial stability, career pathways, and renewed confidence within their own homeland. Through her vision, VTC evolved from a single local office into a national movement of ethical human capital development.
A Growing National Ecosystem — and an International Footprint
What began in Surabaya has grown into a nationally integrated ecosystem of 11 branches across Indonesia, each upholding the same ethical and structural standards she first established. International Expansion (2023) In 2023, VTC Group extended its influence beyond Indonesia by establishing VTC SG Pte. Ltd. in Singapore, its first international expansion. This milestone marked VTC as a regional human capital player, strengthening cross-border partnerships and elevating its standing in Southeast Asia. National Integrated Divisions (11 Branches Across Indonesia).
- Nexus The Institute — Premier Education & Human Capital Development Academy.
A formal academy providing structured education, advanced skill training, competency certifications, and character formation.
- VTC Group Headquarters — Strategic Command & Corporate Operations Centre.
The heart of nationwide management, strategic planning, operational policy creation, and multi-division coordination.
- National Training & Certification Centre — Integrated Skill Advancement Facility.
A complete readiness hub combining technical instruction, character development, simulation-based practice, and internal certification.
- Talent Lodge & Residential Housing.
A dignified and secure accommodation facility supporting trainees during training, development, and placement.
- 11 Regional Branch Networks Across Indonesia. Seven additional branches strategically located across key regions, ensuring:
- Equal access to training.
- Ethical employment pathways.
- Standardised national operations.
- Character-based education.
- Nationwide placement opportunities.
Together, these branches and the Singapore expansion create a synchronised regional ecosystem, reinforcing VTC’s role as Indonesia’s benchmark in ethical domestic human capital.
A Broader Stage in Bali: The Rise of Valiving Bali
When Valentina expanded to Bali, she saw more than an opportunity; she saw a stage. A place where service culture meets global demand, where her human-centred philosophy could evolve with greater depth and sophistication. Under her leadership, Valiving Bali emerged as a premium multi-division service powerhouse, offering:
■ Culinary Service Division Trained cooks and private chefs for families, villas, events, and lifestyle clients.
■ Hospitality Management for B2B Providing structured, ethical, and character-based service professionals for hotels, villas, and corporate hospitality partners across the island.
These expansions reflect Valentina’s ability to merge intuition, operational excellence, and people-centred strategy, making Valiving Bali indispensable to Bali’s modern service ecosystem.
A Leader Who Builds People — Not Just Systems
Her leadership philosophy is simple yet powerful: “I see my work as the art of connecting people, helping them find the work they were meant for, and guiding them toward a better, more fulfilling life.”
Purposes Beyond Profit
Valentina’s influence reaches far beyond the boundaries of business operations. Her leadership is defined not by numbers, but by impact. Her work has reshaped:
- Families whose homes have become safer, structured, and well-supported.
- Women whose careers rebuilt their confidence and strengthened their independence.
- Workers now see long-term career growth instead of temporary employment.
- Businesses in Bali and Indonesia that rely on ethical, high-integrity talent.
She is not merely leading an organisation; she is shaping the future of an entire sector. Her commitment is grounded in a purpose larger than commercial success: uplifting lives, strengthening dignity, and opening pathways for generations to come. “When you uplift people, you uplift generations.” Few leaders have built a movement with the grace, clarity, and humanity that define Valentina Maya Sari.
For Service Inquiries & Guest Support
- Valiving Bali Curated Living & Hospitality Services for Families, Villas, and Corporate Partners.
- Website: valivingbali.com
- Instagram: @val_livingbali
- Guest Service: 0812 9925 4517
- Address: Vila CASA de Val Jl. Sempol No. 30, Canggu, Pererenan, Vila No.7 Bali – 80351