Indonesia is a nation rich in natural beauty and cultural diversity, a fact well-acknowledged by visitors from around the globe.
The exquisite art of batik, renowned for its intricate craftsmanship and deep symbolism, stands as a testament to Indonesia’s cultural heritage, captivating those who encounter it. Alleira Batik embraces innovation and contemporary trends to produce high-quality batik products.
The latest collection for 2025, named “Smitten,” draws its inspiration from the Indonesian word meaning “captivated” or “smitten.” This name embodies the aspiration that all who view or possess pieces from this collection will forge an emotional connection, imbued with love and a desire to cherish these creations.
As a leading batik brand in Indonesia, Alleira Batik is committed to modernizing batik while maintaining high-quality standards. The brand’s vision focuses on elevating Indonesian batik to a global audience, driving Alleira to produce increasingly remarkable works.
*COLLECTION*
The “Smitten” collection by Alleira Batik will be unveiled on September 7, 2024, during New York Fashion Week Spring/Summer 2025, at Daylight Studio Hudson Yards, located at 450W 31ST ST, 10th Floor, New York, NY 10001.
This collection is inspired by the rich weaving traditions of the highland communities in South Sulawesi, particularly the Bugis people, known as “to-riaja,” or the land’s inhabitants above the clouds. The Rongkong motif, featuring hook and rhombus designs that symbolize glory and prosperity, along with abstract representations of ancestral figures, serves as a key element of this collection, Said Adith as a Guest Designer of ALLEIRA.
The designs incorporate soft hues such as light pink, celadon, nude, and pastel yellow, applied to a variety of clothing styles. Utilizing textures from fabrics like silk, organza silk, linen, denim, and lightweight cotton, this summer collection exudes a distinctly feminine flair. Each piece showcases a unique character, harmoniously blending classic elegance with contemporary aesthetics.
Inspired by the Regency era, particularly the film “Bridgerton,” naive silhouettes such as empire cuts and capes are reimagined into stunning tops and dresses. Playful yet comfortable sleepwear silhouettes, including pyjamas and playsuits, add a touch of whimsy, while boyish elements are reflected in boxy silhouettes and relaxed tops. Regency-style ribbons and intricate floral embroidery enhance the elegance of the collection, imparting a light yet luxurious impression.
This year, Smitten has partnered with UC Jewelry, a legendary silver jewellery brand from Bali. Their collection, inspired by the enchanting essence of Bali, features the iconic Sweet Dragonfly emblem. With over three decades of expertise, UC Jewelry has crafted a line of beautifully detailed yet wearable masterpieces, showcasing Bali’s signature wastra motifs.
The “Sweet Dragonfly” collection represents prosperity and balance, with the dragonfly symbolizing transformation, adaptability, and harmony with nature. In Balinese culture, the dragonfly signifies beauty in change and the equilibrium between tradition and modernity.
“Through this collection, we aim to showcase the strong and distinctive character of Bali,” stated Kevin Jodie from the UC Jewelry Creative Team. “By integrating the natural allure of Bali with the Sweet Dragonfly motif, we hope to inspire appreciation for the beauty and diversity of culture.”
This collection transcends mere jewellery, embodying a symbol of a harmonious and blessed life. Explore the beauty and profound significance of each detail in this collection, a seamless fusion of cultural heritage and a modern touch.